欧洲车企应对排放新规的策略剖析

基础金属	铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁
稀有金属	稀土稀土矿稀土氧化物稀土金属钕铁硼稀散金属锑铋铟锗镓硒钽锆贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒
新能源	锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

基础金属

铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁

稀有金属

稀土稀土矿稀土氧化物稀土金属钕铁硼 稀散金属锑铋铟锗镓硒钽锆 贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒

新能源

锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰 锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

欧洲车企应对排放新规的策略剖析

2025-01-14 09:15:45 来源：北方有色网责任编辑：管理员

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一、调价策略出台背景

近日，欧洲汽车制造商被即将生效的更严格排放规则推至风口浪尖。自 2024 年 1 月 1 日起，欧盟新规大幅降低汽车二氧化碳排放量上限，要求车企所售汽车约 22% 须为电动汽车才能合规免罚，然而当前欧盟地区电动汽车销售占比仅 13%，差距明显，车企面临高额罚款 “达摩克利斯之剑”。

二、调价策略详情

为破困境，欧洲车企祭出调价组合拳。一方面，抬高燃油车价格，借市场之力抑制燃油车需求，为电动汽车 “腾挪” 市场空间；另一方面，对电动汽车慷慨给予折扣，降低消费者入手门槛，激发购买热情。雷诺、大众、宝马等行业巨头纷纷表态，正积极调整产品与价格布局以契合新规，部分车企甚至放言，若电动汽车市场份额后续提升不力，将采取削减燃油车产量或加码电动汽车研发生产投入等激进手段。

三、面临的困难

欧洲车企转型之路荆棘丛生。基础设施短板突出，充电、加氢设施稀缺，极大制约电动汽车普及；成本居高不下，即便车企补贴折扣，消费者购置成本依旧不菲；技术瓶颈尚存，电动汽车续航里程焦虑、充电耗时久等问题，持续消磨消费者购买意愿。

四、积极的应对举措

重压之下，车企奋力自救。对内，持续加大电动汽车技术研发与生产投入，力求性能升级、成本 “瘦身”；对外，携手政府、机构共建电动汽车基础设施，为产业发展 “筑巢引凤”。

五、前景展望

欧洲车企调价策略能否规避罚款尚待时间检验。但毋庸置疑，环保大势不可逆，伴随法规趋严、消费者环保意识觉醒，电动汽车市场潜力无限。欧洲车企当紧握机遇，加速转型，领航行业驶向绿色、可持续新航道。

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欧洲车企应对排放新规的策略剖析

一、调价策略出台背景

二、调价策略详情

三、面临的困难

四、积极的应对举措

五、前景展望

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