商务部消费促进司负责人谈 2025 年上半年我国消费市场情况

基础金属	铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁
稀有金属	稀土稀土矿稀土氧化物稀土金属钕铁硼稀散金属锑铋铟锗镓硒钽锆贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒
新能源	锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

基础金属

铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁

稀有金属

稀土稀土矿稀土氧化物稀土金属钕铁硼 稀散金属锑铋铟锗镓硒钽锆 贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒

新能源

锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰 锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

商务部消费促进司负责人谈 2025 年上半年我国消费市场情况

2025-07-21 17:32:38 来源：北方有色网责任编辑：王欣悦

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今年以来，各级商务主管部门认真贯彻落实党中央、国务院决策部署，扎实推进提振消费专项行动，加力扩围实施消费品以旧换新，促进服务消费高质量发展，深入开展“购在中国”系列活动，大力提振消费，全方位扩大国内需求，消费市场保持平稳增长态势，为做强国内大循环、推动经济持续向好提供有力支撑。其中，新型消费呈现出蓬勃发展的态势，“IP+消费”、“人工智能+消费”等模式受到消费者的广泛青睐。

在数字消费领域，活力十分充足。上半年，实物商品网上零售额同比增长6.0%，占社零总额比重达24.9%。线上购物的便捷性和丰富的商品选择，吸引着越来越多的消费者。各大电商平台不断优化服务，推出个性化推荐、直播带货等创新形式，进一步激发了数字消费的潜力。

绿色消费持续升温，新能源乘用车零售量增长33.3%，渗透率达50.2%。随着环保意识的提升，消费者对绿色、低碳产品的认可度越来越高。新能源汽车在性能、续航里程等方面不断取得突破，加上政策的支持，如购车补贴、充电桩建设等，使得新能源汽车市场迎来爆发式增长。

“IP+消费”模式正处于方兴未艾的阶段。知名IP衍生品热销，成为吸引年轻人的“流量密码”。以电影《哪吒之魔童闹海》为例，其凭借强大的IP影响力，不仅收获了超150亿元的票房，还带动了周边产品的火爆销售，部分周边甚至供不应求。这种文化与消费的融合，为消费市场开辟了新的增长空间。

首发经济热度不减，新能源汽车、手机等领域多款新品首发，广受消费者欢迎。企业通过推出新品，展示最新的技术和设计，满足消费者对新鲜事物的追求。例如，某品牌新能源汽车在首发时，推出了全新的智能驾驶辅助系统，吸引了大量消费者的关注和购买。首发经济不仅推动了产品的更新换代，也促进了消费市场的活跃。

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商务部消费促进司负责人谈 2025 年上半年我国消费市场情况

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