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新能源	锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极电解液隔膜隔膜电解液电芯

六部门联合：集中整治汽车行业乱象

2025-09-10 16:46:13 来源：北方有色网责任编辑：石林

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近日，工信部、中央网信办、市场监管总局等六部门联合印发通知，在全国开展为期 3 个月的汽车行业网络乱象专项整治行动，剑指非法牟利、虚假宣传、恶意诋毁三大类问题，为汽车产业高质量发展保驾护航。

一、三大乱象成整治重点，精准打击 “行业毒瘤”

非法牟利：流量变现、恶意要挟全叫停

严禁通过捏造车企负面故事、恶意解读销量波动赚流量;杜绝以 “测评”“监督” 名义搞 “以商养测”，甚至胁迫企业交 “保护费”;严查用 AI、主板机制造 “网络水军”，伪造热度谋私利的行为。

虚假宣传：数据造假、夸大功能无处藏

汽车、电池性能 “吹牛皮”、虚假测评误导消费者的行为将被严打;企业操纵账号捏造数据、选择性披露销量、乱发 “销量榜单” 等操作明令禁止;借展会、论坛炒作不良话题，扰乱行业秩序的行为也在整治范围内。

恶意诋毁：“拉踩”“黑公关” 零容忍

禁止为打压对手诋毁车企、抹黑产品、恶意投诉;严查组织 “水军”“黑嘴”“饭圈粉丝” 联动发负面信息、煽动 “口水战”;汽车企业高管利用影响力 “拉踩” 引战，同样会被重点监管。

二、多维度发力，构建 “全链条整治网”

企业自查先行：要求汽车企业、网络平台主动排查问题，及时纠正违规行为。

举报渠道畅通：车企可向平台、网信办举报 “水军”“黑公关” 等线索，确保问题快速响应。

从严处置曝光：依法关闭违规账号并公开曝光，深挖背后公关公司、涉事车企，实现 “全链条打击”。

三、多方联动，筑牢行业 “清朗防线”

部门协同：各地工信、网信、公安等部门将加强联动，形成整治合力。

平台尽责：网络平台需强化 AI “水军” 甄别，完善侵权投诉、辟谣关联功能，防止虚假信息扩散。

行业自律：行业协会引导企业守规矩，车企自觉抵制乱象，共同净化网络舆论环境。

此次专项整治不仅能遏制行业不良竞争，更能保护消费者知情权，为汽车产业营造公平、健康的发展氛围，值得关注!

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