基础金属	铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁
稀有金属	稀土稀土矿稀土氧化物稀土金属钕铁硼稀散金属锑铋铟锗镓硒钽锆贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒
新能源	锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

基础金属

铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁

稀有金属

稀土稀土矿稀土氧化物稀土金属钕铁硼 稀散金属锑铋铟锗镓硒钽锆 贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒

新能源

锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰 锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

“五一”假期归零，“国补”以旧换新推动家电行业进入稳步增长

2025-05-07 09:53:10 来源：百姓家电网责任编辑：管理员

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“五一”小长假已经结束，家电行业的各种大型促销活动也已进入尾声，留给家电行业的成绩单暂时还为公布。不过，与往年持续火热的市场相比，今年的“五一”家电市场显得有点“冷清”，就算有“国补”以旧换新的存在，表现也可以用平平来形容。

奥维云网（AVC）研究创新部副部长刘冀元表示，国补对家电大盘的拉动，从高增长进入稳增长。各品类阶段性特征不一，清洁领跑，洗护、环电、彩电、厨卫大电、厨小电小幅增长，空调、冰冷下滑。就算是进入“五一”小长假有大促的加持，家电行业也并没有出现特别火爆的景象。

这其中的原因自然就包括我国家电行业已经进入存量时代，换新驱动力不足的问题。根据相关报道，“国补”力度空前，今年一季度，多地加力扩围实施消费品以旧换新政策，对相关品类拉动效应较为明显。

商务部数据显示，截至4月27日，消费品以旧换新政策的实施合计拉动消费超7200亿元。目前已有超过1.2亿人次享受到了真金白银的补贴优惠。所以，进入第二季度，也就是五一小长假的拉动，对我国已经进入稳健期的家电行业来说，并没有引起太大销量上的波动。

根据央视新闻报道，从2025年年初至4月8日零时，全国消费者购买的12大类家电以旧换新产品数量达到了3570.9万台，累计带动销售额达到1247.4亿元。其实在去年2024年8月份开始，截至12月6日24时，2963.8万名消费者购买8大类家电产品4585万台，带动销售2019.7亿元。

从去年8月到今年的4月，“国补”以旧换新整体带动家电行业的销量实现大幅增长，扩大的内循环的同时也让家电行业实现了逆转。但是，“国补”以旧换新的持续周期已经持续三个季度，加上存量时代的家电行业，换新驱动力增长逐渐减弱，家电行业也进入了增长的稳健期。

不过，目前的家电行业也面临困扰，那就是“国补”以旧换新带来的促销让家电行业更加“卷”，不仅卷价格，还卷促销力度，价格战直接升级，虽然带来了销量上的短暂提升。但是，面对未来同质化的家电行业，提前透支的家电市场未来该何去何从，这对我国家电行业是一大挑战。

百姓家电网创始人、资深媒体人士杨帆表示，近两年全球经济环境低迷，加上与美国的经济战持续，我国家电行业不仅面临内部存量时代，还有外部出口的压力，为整个家电行业的发展蒙上了一层“阴影”。虽然国补促进了内循环，但是未来家电行业的发展将更加充满不确定性。

总的来说，今年的“五一”家电市场表现预计会比较低迷，但是有了“国补”以旧换新的助力，相信今年的家电行业依然会表现出色。

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“五一”假期归零，“国补”以旧换新推动家电行业进入稳步增长

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