一季度电视销售额逆势增长3.4%，Mini LED电视成回暖动力

基础金属	铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁
稀有金属	稀土稀土矿稀土氧化物稀土金属钕铁硼稀散金属锑铋铟锗镓硒钽锆贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒
新能源	锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

基础金属

铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁

稀有金属

稀土稀土矿稀土氧化物稀土金属钕铁硼 稀散金属锑铋铟锗镓硒钽锆 贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒

新能源

锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰 锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

一季度电视销售额逆势增长3.4%，Mini LED电视成回暖动力

2025-05-14 10:36:59 来源：百姓家电网责任编辑：管理员

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奥维云网(AVC)推总数据显示，2025年一季度中国彩电市场呈现出“量降额升”的显著特征。一季度总销量为691万台，同比下降2.2%，但销售额却逆势增长3.4%，达到264亿元。由此可见，虽然销量下滑，但是销售额却逆势增长，中国电视行业的竞争正在转向价值之争。

奥维云网数据显示，3000~10000元之间中高端市场区间段同比全线增长，合并销量份额达到39.0%，同比提升5.7个百分点，而万元+超高端产品销量占比达到5.4%，较去年同期提升了0.6个百分点。

另外，3000元以下低端产品份额在持续下降，这一变化反映出消费者对彩电产品的品质、性能和功能有了更高要求，愿意为具备更好视听体验、更先进技术的产品支付更高价格。

其实，销售额的增长的主要原因包括三个方面，

其一就是智能电视大屏化的趋势，推动客单价上升；

其二就是以Mini LED为首的创新技术驱动换新，引领电视行业转战价值战；

其三就是AI大模型的加入让电视品质大大提升，应用体验大大提升。

首先自然是智能电视的大屏化趋势，不仅仅带来了更震撼的超大屏体验，而且大屏电视的客单价相对较高，利润相对来说也更加富裕，使得各大电视品牌纷纷转战大尺寸领域。加上还有“国补”以旧换新的存在，智能电视迎来大尺寸化之路的同时，也为电视企业带来更多的销售额和利润。

目前，大尺寸化已经成为我国电视行业稳定的趋势。而且，在过去几年里，我国电视行业的大尺寸进程提速非常快。数据显示，2020年到2024年，国内电视尺寸从接近50寸的平均尺寸，增长到现场超过60寸，每年大概涨2英寸。

特别是2025年一季度，75英寸以23.6%的销量份额稳居主销尺寸，85英寸产品份额同比提升3个百分点，是全线各尺寸段增速最高的尺寸。随着面板价格的稳定，产线产能丰富，85英寸及以上尺寸的价格逐渐有了竞争力，未来的电视市场出货量将进一步向大尺寸倾斜。

其次就是采用Mini LED背光技术的电视产品既能实现品质的提升，又为电视行业带来换新的动力，同时还是提升客单价的核心助力。洛图科技新一期《中国电视市场品牌出货月度追踪》指出，2025年第一季度中国电视市场MiniLED电视销量同比增幅达 520.4%，预计全年销量将超 900 万台，渗透率接近 30%。

不难发现，Mini LED已经成为中高端电视的“黑马”，引领我国电视行业实现逆势回暖。Mini LED自身的优势非常明显，作为创新的背光技术拥有传统LED的所有优势，而且还能实现背光分区，大幅提升画质表现。已经成为驱动电视换新的核心动力。

最后就是AI大模型的加入，让电视芯片、交互上了一个新台阶。从今年AWE2025上就可以看出，各大电视品牌都推出了自己的AI画质芯片，通过AI大模型的加入来提升芯片画质的调教，达到提升画质的目的。

同时，有了AI大模型的加入，智能电视的控制和交互也变得更加简单，人与智能电视的交互变得更加智能，不管是语音控制、智能搜索、智能分析等等，都推动了电视的体验上了一个新台阶。

总的来说，虽然我国智能电视面临销售上的压力，但是随着“国补”、Mini LED、AI等技术的加持，未来依然充满增长潜力。

奥维云网(AVC)预测数据显示，2025年，中国彩电市场零售量有望达到3144万台，同比增长1.9%；零售额将达到1277亿元，同比增长0.5%。

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一季度电视销售额逆势增长3.4%，Mini LED电视成回暖动力

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