宝武铝业营销破局记：以三大赛道突破，助推轻金属强国梦

基础金属	铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁
稀有金属	稀土稀土矿稀土氧化物稀土金属钕铁硼稀散金属锑铋铟锗镓硒钽锆贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒
新能源	锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

基础金属

铜电解铜铜精矿铜管铜棒废铜铜排铜合金精铜杆再生铜杆铜板带铝铝土矿氧化铝电解铝铝辅料铝棒铝合金锭废铝铝杆铝型材铝板卷铅铅精矿铅锭铅蓄电池再生精铅还原铅废铅蓄电池铅合金锌锌精矿电解锌锌合金氧化锌锌粉锡锡精矿锡锭锡材镁

稀有金属

稀土稀土矿稀土氧化物稀土金属钕铁硼 稀散金属锑铋铟锗镓硒钽锆 贵金属白银钨钨精矿 APT(仲钨酸铵)钨粉碳化钨钨酸钠钨条钨铁钨材钼钼精矿工业氧化钼钼铁钼化工高纯三氧化钼钼金属钛钛精矿钛渣四氯化钛海绵钛钛金属钛白粉硒

新能源

锂锂矿锂化合物金属锂镍镍矿镍铁精炼镍镍盐高冰镍 MHP 钴电解钴钴粉氯化钴四氧化三钴硫酸钴钴中间品氧化钴碳酸钴钴酸锂锰锰矿电解锰电池级硫酸锰 锂电正负极三元前驱体磷酸铁正极材料石油焦针状焦包覆沥青人造石墨硅碳负极硅氧负极硅

宝武铝业营销破局记：以三大赛道突破，助推轻金属强国梦

2025-10-17 16:42:34 来源：北方有色网责任编辑：王欣悦

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在中国宝武新材料布局的版图上，宝武铝业犹如一匹黑马——自2020年一期项目投产以来，其汽车板、中厚板、包装罐料三大核心产品实现跨越式增长，这背后，营销部以“市场洞察+技术协同+生态整合”的铁三角模式，成为企业冲刺高端铝材领军者的核心引擎。

当新能源汽车轻量化成为行业刚需，营销部率先将汽车铝板定为战略核心，推动技术与市场双突破：不仅牵头与神户制钢组建注册资本10亿元、股权各占50%的宝神铝板合资公司，引入“连续退火+表面处理”一体化工艺，让6016、5182等高端板材抗凹性、涂装性能达国际一流并快速通过头部车企认证，还依托三门峡基地全流程制造体系，实现汽车板ABS板连续两年产量倍增，2025年已稳定供应多家新势力品牌的车身覆盖件与结构件，同时推动“一总部两基地”运营架构(上海总部统筹，三门峡+天津基地生产)，达成产销精准匹配。

瞄准航空航天、船舶等高端领域，营销部以“认证先行+场景突破”打开市场：主导推动企业通过AS9100D航空认证、美国船级社ABS认证，成功跻身国产大飞机、LNG船舶用板备选供应商序列;联合研发部门攻克7系高强耐蚀铝合金难题，使产品应用于运载火箭燃料舱体，2025年淬火板订单同比暴涨1100%，筑牢国内主流市场地位，而这一切的背后，是一期项目5万吨/年中厚板产能形成的“技术-认证-订单”良性循环作为支撑。

响应轻量化、低碳化趋势，营销部为包装罐料打造“技术+产业链”双优势：推动“1+4”生产线改造(熔铸、冷轧等四大车间联动)，攻克“针孔”“色差”行业难题，赢得知名饮料品牌批量订单;激活宝武生态圈资源，构建“铝卷—制罐—灌装”一站式服务，联合宝钢国际拓展剪切配送增值服务;推广的超薄3104合金实现单罐减重10%，年减碳2.3万吨，虽较南山铝业再生铝0.58吨/吨的碳排放仍有差距，但在原铝基材料中已属领先。

支撑三大赛道突破的，是营销部打造的现代化体系：依托宝武全球网络，构建起专业化(技术营销团队)、数字化(精准市场开发)、精益化(全流程协同)的服务体系，同时推动服务深度延伸，不仅派驻技术团队驻厂优化客户工艺，还联合加工中心提供“铝卷-剪切-配送”增值服务，显著提升客户黏性。

从新能源汽车到运载火箭，从饮料罐到国产大飞机，宝武铝业营销部以战略视野与攻坚能力，推动高端铝材国产化替代，正如其三门峡基地的全流程生产线，这条“市场洞察-技术协同-生态整合”的发展路径，正为中国宝武跻身世界一流轻金属企业注入强劲动力。

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宝武铝业营销破局记：以三大赛道突破，助推轻金属强国梦

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